en-us	The tourism industry is at a standstill. 
zh-cn	旅游业正处于停滞状态。

en-us	Even as policymakers around the world seek ways to mitigate the economic impact of the COVID-19 (coronavirus) pandemic, recovery can’t begin until the health emergency is under control and travel restrictions can be lifted safely. 
zh-cn	即使世界各国决策者都在寻求缓解新冠病毒经济影响之道，在公共卫生紧急状况得到控制和可以安全地取消旅行限制之前，行业复苏无法开始。

en-us	The longer the health crisis lasts, the more difficult for companies to survive, especially the small- and medium-sized enterprises that make up a big share of the tourism ecosystem, and greater the distress for workers. 
zh-cn	卫生危机持续的时间越长，企业的生存就越困难，尤其是对于旅游生态系统中占很大比例的中小企业，员工的压力也越大。 

en-us	Governments are rightly worried. 
zh-cn	政府的担心是合理的。

en-us	The latest figures from the World Travel and Tourism Council show that 50 million jobs are at risk in the sector globally , a reduction of between 12 and 14 percent. 
zh-cn	世界旅游及旅行组织的最新数据显示，旅游业在全球有5000万个工作岗位面临风险，裁员达12%-14%。

en-us	In many countries, tourism is the largest contributor to GDP, forex and employment – particularly for vulnerable groups, women and youth. 
zh-cn	在许多国家，旅游业是对国内生产总值、外汇和就业贡献最大的行业，尤其是弱势群体、妇女和青年就业。

en-us	For developing countries strongly dependent on tourism for gross domestic product— 20 percent for 37 countries —the health crisis is already a national economic crisis. 
zh-cn	对于国内生产总值严重依赖旅游业的发展中国家（37个国家旅游收入占国内生产总值 20%）而言，卫生危机已成为国家经济危机。 

en-us	Early on, many unaffected destinations invested in marketing campaigns to attract those who still wished to travel. 
zh-cn	在早期阶段，很多未受影响的旅游目的地投资进行市场营销，以吸引那些还有旅游意愿的人。

en-us	It is now clear that marketing any kind of travel - even domestic - is irresponsible. 
zh-cn	现在，显而易见，营销任何类型的旅游、甚至国内旅游，都是不负责任的。

en-us	In line with WHO guidance, we all have a responsibility to do our part to ‘flatten the curve’ and curb the transmission of the disease. This means restricting movement and reducing all forms of interaction - including travel. 
zh-cn	根据世卫组织的指南，我们都有责任为“压平曲线”和阻止疾病传播尽一份力，这意味着限制行动和减少各种形式的接触，包括旅行。 

en-us	The most forward-thinking industry and destination brands aim to show sensitivity and build trust - Estonia adapted their campaign on Twitter from ‘Visit Estonia’ to ‘Visit Estonia, later’ #stayhome. 
zh-cn	最有远见的产业和目的地品牌旨在显示敏感性和建立信任——爱沙尼亚把推特上的营销口号从“访问爱沙尼亚”改为“来日访问爱沙尼亚”#待在家里。 

en-us	It is difficult to know when the recovery will come. 
zh-cn	复苏何日来临难以预知

en-us	But in the immediate term, governments and private companies are implementing crisis measures to protect the tourism industry as much as possible. 
zh-cn	但在近期，政府和私营企业正在积极实施危机应对措施，尽最大可能保护旅游业。

en-us	Where various actions can be coordinated and integrated together the recovery is likely to be quicker. 
zh-cn	在能够协调和整合各种措施的地方，复苏有可能来得更快。

en-us	Below are some interesting examples. 
zh-cn	以下是一些有意思的案例： 

en-us	Generating alternative revenues. 
zh-cn	创造替代收入。

en-us	Destinations and industry are considering innovative ways to maintain some revenue while discouraging travel. 
zh-cn	旅游目的地和行业正在考虑采取各种创新方式，在不鼓励旅行的情况下维持一定收入。

en-us	For example, these include pay-it forward voucher schemes – for example ‘I Love Manchester Scheme’ , and ‘consume-at-home’ content like virtual tours, destination audio-guides, restaurant or hotel-branded online cooking, yoga, spa classes, and restaurant delivery services. 
zh-cn	比如，提前预购旅游消费券计划，例如“我爱曼彻斯特计划”，再如“在家消费”内容，例如虚拟旅游、旅游景点导游音频、餐厅或酒店冠名的网上烹饪、瑜伽、水疗课程和餐厅送餐服务等。 

en-us	Minimizing revenue loss. 
zh-cn	将收入损失降到最低。

en-us	Industry are waiving rebooking charges and incentivizing guests to postpone instead of cancel. 
zh-cn	行业取消重新预订费用，鼓励客人推迟而不是取消。 

en-us	Planning and communication. 
zh-cn	计划与沟通。

en-us	Destination communities and associations are forming virtual emergency response groups, with objectives, including uniting on closing all attractions and monitoring and communicating with trade buyers and consumers through social media. 
zh-cn	旅游目的地的社区和协会组成虚拟紧急应对小组，目标包括在关闭所有景点问题上团结一致、通过社交媒体监测并与行业购买方及消费者沟通。

en-us	The best communications should focus transparently on the health risks, cases, and mitigation measures, like Visit Copenhagen and Saltzburg, Austria. 
zh-cn	最佳沟通方式应当注重对卫生危机、病例和缓解措施的信息透明，像“访问哥本哈根”和奥地利萨尔斯堡的做法。

en-us	Joint agreement on the most important asks from government, financial sector, industry associations, and employee unions may also speed action. 
zh-cn	政府、金融业、行业协会和工会在大多数重要任务上达成一致也可以加快行动步伐。 

en-us	Informing the industry. 
zh-cn	向行业通报信息。

en-us	Governments and associations can prepare advice and updates on all measures being taken for the industry and/or their members – and how to access support. 
zh-cn	政府和行业协会可以就行业及其会员采取的所有措施以及如何获得救助提供建议和情况简报。

en-us	The National Federation of the Self-employed and Small Businesses in the United Kingdom have a comprehensive breakdown of all the assistance measures. 
zh-cn	英国国家自营就业和小企业联合会发布了所有救助措施的详细一览表。 

en-us	Reducing tax burden. 
zh-cn	减轻税负。

en-us	Governments are suspending or reducing income tax payments, business rates, VAT and other fees applicable to business, including PAYE deferral and paid sick leave to provide relief to staff on reduced incomes. 
zh-cn	政府暂停或减少所得税、营业税、增值税以及适用于行业的其他费用，包括暂缓缴税和提供带薪病假，为员工收入减少提供救助。

en-us	New Zealand announced large-scale tax relief packages, and Myanmar has waived two percent advanced income tax on exports. 
zh-cn	新西兰宣布了大规模的减税计划，缅甸减免了2%的出口预付所得税。 

en-us	Contamination Support. 
zh-cn	污染清理支持。

en-us	Public financial support and/or supplies to businesses to manage the costs of physically dealing with the effects of the virus, such as deep clean services, for example Singapore Cleaning Support Fund for Hotels . 
zh-cn	为企业管控清理病毒物理影响的费用提供资金支持和（或）物资供应，比如深度清洁服务，例如新加坡的酒店清洁支持基金。 

en-us	Providing liquidity. 
zh-cn	提供流动性。

en-us	Governments, financial institutions and other bodies are offering grants, funds or alternative capital for those most at risk (SMEs), for example see the U.S. Small Business Administration response, as well as extending lines of credit or working capital. 
zh-cn	政府、金融机构以及其他机构给那些面临风险最大的企业（中小企业）提供赠款、资金或替代资本，例如美国小企业管理局的应对措施，以及提供信贷产品和营运资本。 

en-us	Reducing debt.
zh-cn	减少债务。

en-us	 Banks are extending mortgage relief and deferrals in loan repayments. 
zh-cn	银行提供抵押解除和延迟偿还贷款。 

en-us	Redeploying assets. 
zh-cn	重新部署资产。

en-us	Destinations are examining opportunities to re-deploy staff or tourism assets to support public health agenda, such as retraining flight attendants to support testing facilities or using hotels as health care facilities for low risk patients. 
zh-cn	旅游目的地研究重新部署员工或旅游资产的机会，以支持公共卫生议程，比如培训民航服务人员援助检测机构，或者利用酒店作为低风险患者的医疗设施。 

en-us	The World Bank Group is working with partners to provide reliable information and data on what to expect and what we can learn from past crisis that affected tourism – the global financial crisis, H1N1, SARS, tsunamis, Ebola. 
zh-cn	世界银行集团与合作伙伴一起，努力提供关于未来趋势的可靠信息和数据，以及从过去影响旅游业的历次危机中可供借鉴的经验教训，包括全球金融危机、H1N1、SARS、海啸、埃博拉等等。

en-us	Where we have existing tourism programs with destination clients, we will look to redirect program resources to help address the immediate crisis, and support client governments as they take measures to make tourism more resilient and ready for the recovery that will eventually come.
zh-cn	在我们与旅游目的地客户已有旅游合作项目的国家，我们将考虑重新调整项目资金，以帮助应对眼前的危机，并支持客户国政府采取措施增强旅游业的韧性，为终将到来的复苏做好准备。