en-us	Ad firm: Coronavirus hiatus could cost major sports broadcasters $1 billion
zh-cn	广告公司：冠状病毒中断可能给主要体育广播公司造成10亿美元的损失

en-us	The COVID-19 pandemic has brought the sports world to a screeching halt over the past month.
zh-cn	在过去的一个月里，COVID-19大流行已经让体育界戛然而止。

en-us	Now, at least one advertising firm is predicting that the lack of sports could end up costing a lot of lost money in lost advertising revenue for broadcasters.
zh-cn	现在，至少有一家广告公司预测，体育赛事的缺乏最终可能会让广播公司损失大量广告收入。

en-us	MediaRadar, an advertising firm out of New York, found that when they combined ad revenue broadcasters earned off NBA, NHL and MLB games in 2019, the current sports hiatus could end up costing broadcasters $1 billion, according to CNBC.
zh-cn	据CNBC报道，纽约的广告公司Media雷达发现，当他们将广播公司在2019年从NBA、NHL和MLB比赛中赚取的广告收入加在一起时，目前的体育中断可能最终会让广播公司损失10亿美元。

en-us	[Coronavirus: How the sports world is responding to the pandemic ]
zh-cn	[冠状病毒：体育界如何应对大流行]

en-us	The NBA generated more than $800 million during that time period, a figure higher than normal for the league due to the end of the regular season and the start of the postseason, per the report.
zh-cn	根据这份报告，NBA在此期间创造了超过8亿美元的收入，由于常规赛结束和季后赛开始，这个数字高于联盟的正常水平。

en-us	The NHL generated more than $120 million, and the MLB did about $60 million, a lower figure due to it being at the very beginning of the season.
zh-cn	NHL的收入超过1.2亿美元，美国职棒大联盟的收入约为6000万美元，这一数字较低，因为它正处于赛季初。

en-us	There were more than 1 million confirmed cases of the coronavirus worldwide as of Friday night, according to The New York Times, and more than 275,000 cases in the United States alone — more than double that of any other country.
zh-cn	据《纽约时报》报道，截至周五晚间，全球有100多万例冠状病毒确诊病例，仅美国就有27.5万例，是其他任何国家的两倍多。

en-us	The virus has already forced teams and organizations in different leagues around the world to cut the pay of workers and players.
zh-cn	这种病毒已经迫使世界各地不同联赛的球队和组织削减工人和球员的工资。

en-us	The Utah Jazz became the first team in the NBA to implement layoffs on Friday, and the league asked players to take a 50 percent pay cut starting in mid-April.
zh-cn	犹他爵士周五成为nba第一支实施裁员的球队，联盟要求球员从4月中旬开始减薪50%。

en-us	What happens if sports, like the NFL, can’t be played this fall?
zh-cn	如果像NFL这样的运动不能在今年秋天进行，会发生什么？

en-us	The $1 billion in lost revenue is staggering on its own.
zh-cn	10亿美元的收入损失本身就是令人震惊的。

en-us	That, however, could be just the beginning.
zh-cn	然而，这可能只是个开始。

en-us	“As difficult as March through June is, a whole other scale of it continues for the fall,” MediaRadar CEO Todd Krizelman said, via CNBC.
zh-cn	Media雷达首席执行官托德·克里泽尔曼(Todd Krizelman)通过CNBC表示：“尽管3月至6月是艰难的，但秋季仍将有完全不同的规模继续。”

en-us	Many have predicted that both college football and the NFL will be canceled or significantly altered due to the coronavirus this fall, especially if widespread testing for the virus is still not available.
zh-cn	许多人预测，今年秋天，由于冠状病毒，大学橄榄球和NFL都将被取消或大幅改变，特别是如果还没有广泛的病毒检测的话。

en-us	And if there’s no football, it’s extremely doubtful that any other sport will be taking place.
zh-cn	而且如果没有橄榄球，还会有其他运动举行，这是非常令人怀疑的。

en-us	As the CDC’s Dr. Anthony Fauci put it into very clear sports terms on Thursday, “we’re not even to halftime” in the fight against the coronavirus.
zh-cn	正如疾控中心的安东尼·福奇博士在周四用非常明确的体育术语所说的那样，在与冠状病毒的斗争中，“我们甚至还没有到中场休息”。

en-us	If that’s the case, and sports aren’t played through the end of the year, MediaRadar predicts that there could be up to $6 billion in lost revenue from the entire NFL season, MLB postseason and starts to the NBA and NHL seasons not taking place.
zh-cn	如果是这样的话，而且体育运动不会持续到今年年底，媒体雷达预测，整个NFL赛季、MLB季后赛以及NBA和NHL赛季不进行的开始，可能会损失高达60亿美元的收入。

en-us	Whenever things do finally get back to normal, however, Krizelman doesn’t think broadcasters will have any issue making up for lost time.
zh-cn	然而，每当事情最终恢复正常时，克里泽尔曼认为广播公司不会有任何问题来弥补失去的时间。

en-us	Looking at all the drop off of live sports and live events, I think there will be significant demand [when sports return],” Krizelman said, via CNBC.
zh-cn	Krizelman通过CNBC说：“看着体育直播和现场赛事的减少，我认为(当体育回归时)会有很大的需求。”