en-us	Risk communication and community engagement readiness and response to coronavirus disease (COVID-19)
zh-cn	风险沟通和社区参与领域针对 2019 新型冠状病毒（2019-nCoV）的准备状况和应对措施

en-us	This document provides checklists for risk communication and community engagement (RCCE) readiness and initial responses to the COVID-19 outbreak.
zh-cn	本文件提供了世卫组织针对最近在中国湖北省武汉市发现的 2019 新型冠状病毒（2019-nCoV）制定的风险沟通和社区参与（RCCE）领域准备状况和初步应对措施核对表。

en-us	It provides guidance for countries, both those preparing for the outbreak and those with confirmed cases.
zh-cn	这份文件包括针对正在防范nCoV 病例的国家和已经有确诊的 2019-nCoV 感染病例的国家而建议的 RCCE 目标和行动。

en-us	WHO will update these recommendations as new information becomes available.
zh-cn	世卫组织将在获得新信息后更新这些建议。

en-us	This interim guidance was adapted from WHO’s RCCE guidance and training materials.
zh-cn	本临时指导改编自世卫组织 RCCE 指南和培训材料。

en-us	Why is it important to include RCCE as part of a national public health emergency  response?
zh-cn	为什么必须将 RCCE 纳入国家突发公共卫生事件应对工作？

en-us	One of the major lessons learned during major public health events of the 21st century – including outbreaks of the severe acute respiratory syndrome (SARS), the Middle East respiratory syndrome (MERS), influenza A(H1N1), and Ebola virus disease – is that RCCE is integral to the success of responses to health emergencies.
zh-cn	从二十一世纪一系列公共卫生事件（包括严重急性呼吸综合征（SARS）疫情、中东呼吸综合征（MERS）疫情、甲型H1N1 流感疫情和埃博拉疫情等）中吸取的主要教训之一是，RCCE 是成功应对突发卫生事件不可或缺的组成部分。

en-us	Every public health emergency faces new communication challenges and can benefit from lessons learned previously.
zh-cn	每起突发公共卫生事件都面临着新的沟通挑战，并可以从以往吸取的经验教训中受益。

en-us	The COVID-19 outbreak challenges public health systems and their ability to effectively communicate with their populations.
zh-cn	nCoV 疫情已经并将继续挑战公共卫生系统及其与民众有效沟通的能力。

en-us	Failure to communicate well lead to a loss of trust and reputation, economic impacts, and − in the worst case – loss of lives.
zh-cn	有些挑战，比如在应对公众关切的同时向其传达不确定性和风险信息等，可能会导致一系列后果，包括丧失信任和声誉、冲击经济，以及——在最坏情况下——造成生命损失。

en-us	Although there are always new lessons to be learned, there are actions we know will work.
zh-cn	虽然总有新的教训要吸取，但我们知道有些行动将会奏效。

en-us	This is a call to leaders to ensure that RCCE is an essential component of health emergency readiness and response activities.
zh-cn	在此，基于以下原因，我们呼吁各国领导人确保 RCCE 成为贵国突发卫生事件准备和应对活动的必要组成部分。

en-us	One of the most important and effective interventions in a public health response to any event is to proactively communicate what is known, what is unknown, and what is being done to get more information, with the objectives of saving lives and minimizing adverse  consequences.
zh-cn	在应对任何事件的公共卫生行动中，最重要和最有效的干预措施之一是主动沟通已知情况、未知情况和正在采取的措施，以便获取更多信息，目的是挽救生命和尽量减少不良后果。

en-us	RCCE helps prevent “infodemics” (an excessive amount of information about a problem that makes it difficult to identify a solution), builds trust in the response, and increases the probability that health advice will be followed.
zh-cn	RCCE  有助于防止信息流行病（即关于一个问题的信息过多，使得难以确定解决方案），建立对应对工作的信任，并提高健康建议被采纳的可能性。

en-us	It minimizes and manages rumours and  misunderstandings that  undermine  responses  and  may lead to further  disease spread.
zh-cn	此外，还可最大限度减少和管理可能破坏应对工作并导致疾病进一步传播的谣言和误解。

en-us	Regular and proactive communication and engagement with the public and at-risk populations can help alleviate confusion and avoid misunderstandings.
zh-cn	与公众和高危人群定期积极主动进行沟通和接触有助于缓解困惑并避免误解。

en-us	People have the right to be informed about and understand the health risks that they and their loved ones face.
zh-cn	人们有权了解和认识自己及其亲人所面临的健康风险。

en-us	The perception of risk among affected populations often differs from that of experts and authorities.
zh-cn	受影响人群对风险的看法往往不同于专家和当局。

en-us	Effective RCCE can help bridge that gap by determining what people know, how they feel, and what they do in response to disease outbreaks, as well as what they ought to know and do to bring the outbreak under control.
zh-cn	有效的 RCCE 可以帮助缩小这一差距，确定人们对疾病疫情的认识程度、感受和反应，并可决定他们为控制疾病疫情应该了解和采取的行动。

en-us	Effective RCCE helps transform and deliver complex scientific knowledge so that it is understood by, accessible to, and trusted by populations and communities.
zh-cn	有效的 RCCE  有助于转化和传递复杂的科学知识，以便能得到人们和社区的理解、利用和信任。

en-us	Effective RCCE uses community engagement strategies to involve communities in the response and develops acceptable and beneficial interventions to stop further amplification of the outbreak and to ensure that individuals and groups take protective measures.
zh-cn	有效的 RCCE 利用社区参与策略来使社区参与应对工作，并制定可接受和有益的干预措施，以阻止疫情进一步扩大，并确保个人和群体均采取保护措施。

en-us	RCCE is essential for surveillance, case reporting, contact tracing, caring for the sick, delivering clinical care, and gathering local support for any logistic and operational needs for the response.
zh-cn	RCCE  至关重要，可促进开展监测、报告病例、追踪接触者、护理病患、提供临床医护以及为应对行动的任何后勤和业务需求征集当地支持。

en-us	Effective RCCE can minimize social disruption.
zh-cn	有效的 RCCE 可以最大限度减少社会混乱。

en-us	Therefore, in addition to protecting health, it can protect jobs, tourism, and the economy.
zh-cn	因此，除了保护健康，它还可以保护就业、旅游业和经济。

en-us	RCCE readiness checklist for countries preparing for COVID-19 case (no cases yet  identified)
zh-cn	针对正在防范可能出现 2019-nCoV 输入病例（但尚未发现任何病例）国家的 RCCE 准备状况核对表

en-us	Communicate about preparedness measures and the public health advice for your country.
zh-cn	就防范措施进行沟通，并传达针对贵国的公共卫生建议。

en-us	Prepare to communicate about a first case in your country: what is unknown and about the uncertainty of what is known.
zh-cn	准备好就贵国的首个病例进行沟通，说明未知情况和关于已知情况的不确定性。

en-us	Assess national and subnational communication capacity (both persons and resources).
zh-cn	评估国家和国家以下各级的沟通能力（包括人员和资源两方面）。

en-us	Identify the main actors and form partnerships with them.
zh-cn	确定主要行为者，并与其建立伙伴关系。

en-us	Plan for the activation of an RCCE plan.
zh-cn	准备启动和实施 RCCE 计划。

en-us	Identify and train emergency RCCE staff and potential surge staff on plans and procedures.
zh-cn	确认 RCCE 领域的应急人员和潜在增援人员并为其提供计划和程序方面的培训。

en-us	Action steps
zh-cn	行动步骤

en-us	Risk communication systems
zh-cn	风险沟通系统

en-us	Ensure that the highest levels of government include RCCE in preparedness and response activities and are ready to release information to protect the public’s health in a rapid, transparent, and accessible manner.
zh-cn	确保政府最高级别同意将 RCCE 纳入防范和应对活动，并准备好以迅速、透明和可及的方式发布信息，保护公众健康。

en-us	Review existing RCCE plans and consider whether adjustments are needed for an outbreak of COVID-19.
zh-cn	审查现有的 RCCE 计划，并考虑是否需要根据 nCoV 疫情做出调整。

en-us	Agree on procedures to ensure the timely release of information, such as clearance procedures for messages and information products: keep clearance chains short.
zh-cn	为确保及时发布信息商定一些程序，例如关于信息和信息产品的审批程序：务必保持简短的审批链。

en-us	Prepare a budget for communication (including scale up).
zh-cn	编制用于沟通工作（包括扩大规模）的预算。

en-us	Set up an RCCE team and define members’ roles and responsibilities.
zh-cn	建立一个 RCCE 团队，并界定成员的作用和责任。

en-us	Internal and partner coordination
zh-cn	内部协调和伙伴协调

en-us	Identify partners − such as other agencies, organizations, community planners, and health care workers − and their contact information (for example, ministries of agriculture and travel and tourism, as well as hospital systems);
zh-cn	确定合作伙伴，如其他机构、组织、社区计划人员和医务工作者等，及其联系信息（例如，在暴发nCoV  疫情情况下，考虑与农业部、旅游部以及医院系统合作）；

en-us	should an outbreak occur, these partners should be notified and work together as a multisectoral RCCE response team.
zh-cn	如果暴发疫情，应通知这些合作伙伴，并作为一个 RCCE 多部门应对小组共同开展工作。

en-us	Assess the communication capacity of partners: identify the typical target audiences and channels of communication used by partners.
zh-cn	评估所有相关合作伙伴的沟通能力：确定各合作伙伴特有的目标受众和所用沟通渠道。

en-us	Plan and agree on communication roles and responsibilities using standard operating procedures (SOPs) (e.g. determine which agency will speak first on which issue, what specific topics and audiences will be best addressed through which agency or partner, how messaging will be aligned).
zh-cn	通过标准操作程序计划并商定沟通方面的作用和责任（例如，确定哪个机构将首先就哪个问题发言，哪个机构或伙伴解决哪些特定主题最有优势以及最能与哪些特定受众沟通，如何协调一致地传达信息）。

en-us	Public communication
zh-cn	公共宣传

en-us	Review the roster of spokespeople at all levels;
zh-cn	审查各级发言人名册；

en-us	list their areas of expertise in the context of a COVID-19 outbreak; and, if necessary, train them.
zh-cn	结合 nCoV 疫情列出他们的专业领域；如必要，对他们进行培训。

en-us	Produce and pre-test message templates to announce the first case, action taken, public health advice, and follow-up communications.
zh-cn	制作并预先检验信息模板，用于通告首例病例、采取的行动、公共卫生建议和后续沟通工作。

en-us	Identify key media;
zh-cn	确认主要媒体；

en-us	create and update a list of journalists and foster good relations with the media by providing regular information on the evolution of the outbreak and your country’s preparedness.
zh-cn	创建和/或更新记者名单，并通过定期提供关于疫情演变和贵国防范情况的信息，促进与媒体之间保持良好关系。

en-us	Identify media and other communication channels and influencers and assess their potential to reach the target audiences:
zh-cn	确认媒体和其他沟通渠道以及有影响力的人士，并评估他们达及目标受众的潜力：

en-us	use the channels and influencers that are trusted, preferred and regularly used by the target audiences.
zh-cn	利用目标受众所信任、偏爱和经常使用的渠道及有影响力的人士。

en-us	In the context of COVID-19, it is critical that health professionals are aware of public concerns and trained to provide public health advice to people.
zh-cn	在 nCoV  背景下，卫生专业人员必须了解公众关切的问题，并接受培训以便向人们提供公共卫生建议。

en-us	Establish methods for understanding the concerns, attitudes and beliefs of key audiences.
zh-cn	制定方法，促进了解关键受众的关切、态度和信仰。

en-us	Identify the target audiences and gather information about their knowledge and behaviours (e.g. whom they trust, how they are likely to receive information, their daily habits, their concerns).
zh-cn	确定目标受众，并收集关于其知识和行为的信息（例如，他们所信任的人、他们获得信息的可能方式、他们的日常习惯、他们的担忧等）。

en-us	Engage through social media: proactively inform audiences and collect and answer all questions.
zh-cn	通过社交媒体参与：主动为受众提供信息，收集并回答所有问题。

en-us	Engage through radio programs so that people can call in and ask questions.
zh-cn	通过广播节目参与，人们可以打电话提问。

en-us	Identify community influencers (e.g. community leaders, religious leaders, health workers, traditional healers, alternative medicine providers) and networks (e.g. women’s groups, community health volunteers, youth associations, religious groups, unions, and social mobilizers for polio, malaria, HIV) that can help with community engagement.
zh-cn	确定有助于社区参与的有影响力的社区人士（如社区领袖、宗教领袖、卫生工作者、传统治疗师、替代医疗提供者）以及网络（如妇女团体、社区卫生志愿者、青年协会、宗教团体、工会以及针对脊灰、疟疾、艾滋病毒的社会动员者）。

en-us	Anticipate special information and engagement needs for people who are disabled or illiterate.
zh-cn	预测残疾人或不识字者在信息和参与方面的特殊需求。

en-us	Addressing uncertainty and perceptions and managing  misinformation
zh-cn	处理不确定性和各种观点，管理错误信息

en-us	Be prepared to communicate about the first COVID-19 case before the full picture is known by ensuring leaders agree to communicate with affected populations by addressing their concerns and questions while offering actions that can be taken to protect their health.
zh-cn	在全面了解情况之前，做好沟通第一个 nCoV  病例的准备，具体应确保领导人同意与受影响人群沟通，解答人群的关切和问题，同时提供可采取的行动以保护其健康。

en-us	Establish a system for listening to public perceptions as well as for finding out about rumours and misinformation, for example, by monitoring media and social media and by gathering feedback from health care workers and hotlines;
zh-cn	建立一个倾听公众意见以及发现谣言和错误信息的系统，例如，监测媒体和社交媒体，以及收集来自医务人员和热线的反馈；

en-us	if necessary, establish systems for responding to rumours, misinformation and frequently asked questions.
zh-cn	如有必要，建立应对谣言、错误信息和常见问题的系统。

en-us	Keep in mind to always establish dialogue in any activity you implement to systematically collect and provide answer to all questions coming from the public.
zh-cn	请记住，在开展的任何活动中，始终要建立对话，以便系统地收集和回答来自公众的所有问题。

en-us	Capacity building
zh-cn	能力建设

en-us	Consider what training will be needed for RCCE responders about what is known and unknown about COVID-19, and current plans and procedures, as well as what subnational preparation is needed for an RCCE response.
zh-cn	考虑在关于 nCoV 的已知情况和未知情况，当前的计划和程序，以及 RCCE 行动所需的次国家级准备工作方面，将需要对 RCCE 应对人员开展哪些培训。

en-us	RCCE readiness checklist for countries where one or more COVID-19 cases have been  identified
zh-cn	针对已确认一例以上 2019-nCoV 病例国家的 RCCE 领域初步应对措施核对表

en-us	Adapt and apply action steps from the readiness checklist above if this has not already been completed.
zh-cn	如果该核对表尚未完成，则调整并应用上述准备状况核对表中的行动步骤。

en-us	Establish, build, and maintain trust with the population through ongoing two-way communication and engagement that regularly addresses misunderstandings, misinformation, rumours, and frequently asked questions.
zh-cn	通过持续的双向沟通和参与，定期处理误解、错误信息、谣言和常见问题，从而确立、建立和/或保持与民众之间的信任。

en-us	Encourage people to adopt protective behaviours.
zh-cn	鼓励人们采取保护行为。

en-us	Manage expectations and communicate uncertainties.
zh-cn	应付各种期望并传达不确定性。

en-us	Coordinate and encourage collaboration among response partners.
zh-cn	协调和鼓励采取应对行动的伙伴之间的合作。

en-us	Assess the initial perception of risk among affected and at-risk populations.
zh-cn	评估受影响人群和风险人群对风险的初步认识。

en-us	Provide information and guidance.
zh-cn	提供信息和指导。

en-us	Risk communication systems
zh-cn	风险沟通系统

en-us	Adapt the existing RCCE plan to the response and activate the RCCE response team and plan.
zh-cn	根据应对工作调整现有的 RCCE 计划，并启动 RCCE 领域的应对小组和计划。

en-us	Activate the spokespeople identified for the emergency
zh-cn	启用为突发事件确定的发言人。

en-us	Create timelines for communication activities and products.
zh-cn	为沟通活动和相关产品制定时间表。

en-us	Monitor the RCCE response by identifying processes that delay the release of information and create confusion among affected populations.
zh-cn	监测 RCCE 领域的应对行动，查明延迟信息发布和在受影响人群中制造混乱的程序。

en-us	Internal and partner coordination
zh-cn	内部协调和伙伴协调

en-us	Activate SOPs for coordinating RCCE activities with other response agencies and partners.
zh-cn	启动标准操作程序，与其他应对机构和伙伴协调 RCCE 领域的各项活动。

en-us	Link national, regional, and local RCCE operations.
zh-cn	将国家、地区和地方 RCCE 行动连接起来。

en-us	Assign responsibilities for internal communication (within and between each response agency) and external communication (to the public).
zh-cn	分配内部沟通（在每个应对机构内部和之间）和外部沟通（向公众）的责任。

en-us	Coordinate message preparation, consistency, and dissemination.
zh-cn	协调信息的拟定、一致性和传播。

en-us	Announce the first COVID-19 case early, and update information after a risk assessment and an analysis of risk perception have been undertaken.
zh-cn	尽早通告首例 nCoV 病例，并在进行风险评估和风险认知分析后更新信息。

en-us	Provide information as soon as it is received, even if it is not complete, and openly explain the degree to which information is uncertain (i.e. manage uncertainty);
zh-cn	收到信息后，即使不完整也立即予以公布，并公开解释信息的不确定性（即管理不确定性）程度；

en-us	provide the public with regular channels of updated information (e.g. hotlines, a website).
zh-cn	向公众提供常用渠道（例如热线、网站），使其可获得最新信息。

en-us	Produce and test messages, including messages about public health advice.
zh-cn	制作并检验信息，包括关于公共卫生建议的信息。

en-us	Make sure messages are consistent across sectors and levels.
zh-cn	确保不同部门和级别的信息保持一致。

en-us	Use trusted and effective communication channels that the target audiences regularly use.
zh-cn	利用目标受众经常使用的可信和有效沟通渠道。

en-us	Engage, train, and activate trusted influencers for the audiences, particularly including health care workers.
zh-cn	联系、培训和启用受众信任的有影响力人士，尤其是医务工作者。

en-us	Conduct a rapid risk perception analysis based on existing formal and informal information.
zh-cn	基于现有的正式和非正式信息进行快速风险认知分析。

en-us	Monitor possible barriers to the uptake of protective behaviours.
zh-cn	监测可能影响采取保护行为的障碍。

en-us	Segment the audiences for the communication response (e.g. affected people, health care workers, political leaders, donors).
zh-cn	对受众进行分类（例如，受影响人群、医务工作者、政治领导人、捐助者等）以促进沟通工作。

en-us	Translate materials into relevant languages and adapt them to appropriate literacy levels.
zh-cn	将材料翻译成相关语言，并使其适应适当的识字水平。

en-us	Develop short multimedia pieces that present key information (e.g. explain the disease etiology, symptoms, transmission, how to protect oneself, and what to do if someone gets sick) and that can be shared online and transmitted on multimedia.
zh-cn	开发多媒体短片，展示关键信息（例如，解释疾病病因、症状、传播途径、保护自己的方式以及有人患病情况下应采取的行动），并可在线分享和在电视上转播。

en-us	Addressing uncertainty and perceptions and managing  misinformation
zh-cn	处理不确定性和各种观点，管理错误信息

en-us	Communicate what is known and what is not known: explain the degree to which uncertainty exists.
zh-cn	传达已知的和未知的情况：说明在多大程度上存在不确定性。

en-us	Activate rumour monitoring and response mechanisms and try to determine the issues that might be causing rumours.
zh-cn	启动谣言监测和应对机制，并尝试确定可能导致谣言的问题。

en-us	Monitor mass and social media, hotlines, health care worker feedback from patients, and community concerns, and continually apply feedback into the adapted RCCE strategy.
zh-cn	监测大众和社交媒体、热线、医务工作者反馈的患者信息以及社区关切，并不断将反馈应用到经调整的 RCCE 战略中。

en-us	Plan to provide regular, updated guidance to all RCCE responders.
zh-cn	计划向 RCCE 领域所有应对人员提供定期更新的指导。

en-us	Train surge staff.
zh-cn	培训增援人员

en-us	Consider training leaders, responders, and spokespeople on RCCE guidance as needed.
zh-cn	考虑根据需要对领导者、应对者和发言人进行 RCCE 指南培训。

en-us	RCCE crisis and control checklist for countries with ongoing COVID-19  transmission
zh-cn	针对目前存在 2019-nCoV 传播国家的 RCCE 领域危机控制核对表

en-us	Adapt and apply action steps from the readiness and initial response checklists above if this has not already been completed.
zh-cn	如果该核对表尚未完成，则调整并应用上述关于准备状况核对表和初步应对措施核对表中的行动步骤

en-us	Maintain trust by listening to the population and modifying your plan for risk communications depending on people’s perceptions and questions.
zh-cn	通过倾听民众意见并根据人们的看法和问题修改风险沟通计划来保持信任。

en-us	Empower and foster resilience in individuals, groups, and communities.
zh-cn	增强和培养个人、群体和社区的抵御能力。

en-us	Ensure that ongoing and nimble support is provided for the response so that it can be adapted to the needs of the affected populations.
zh-cn	确保为应对行动提供持续和灵活的支持，以适应受影响人群的需求。

en-us	Monitor the process so that it can be evaluated.
zh-cn	监测流程，以便对其进行评价。

en-us	Risk communication systems
zh-cn	风险沟通系统

en-us	Strengthen the surge capacity of communicators and community engagement experts.
zh-cn	加强沟通人员和社区参与专家的快速增援能力

en-us	Develop, continually update, and share RCCE strategies according to response needs.
zh-cn	根据应对工作的需求制定、不断更新和分享 RCCE 策略。

en-us	Systems and staff, such as risk communication, health education/promotion and social science experts, should be activated at provincial and state health departments, in health care settings and hospitals, at transit points, and at other community gathering points.
zh-cn	应在省级和州级卫生部门、医疗卫生机构和医院、中转点和其他社区聚集点启用系统和工作人员，如风险沟通、健康教育/宣传和社会科学专家。

en-us	Monitor RCCE campaigns.
zh-cn	监测 RCCE 相关运动。

en-us	Internal and partner coordination
zh-cn	内部协调和伙伴协调

en-us	Strengthen engagement with partners to:
zh-cn	加强与伙伴的交往，以便：

en-us	share information in a timely manner to avoid inconsistent and potentially conflicting guidance;
zh-cn	及时共享信息，以避免提供不一致和可能引起冲突的指导意见；

en-us	diversify relevant channels to disseminate important health messages;
zh-cn	使相关渠道多样化，以传播重要的健康信息；

en-us	gain new audiences by cross-linking communication materials;
zh-cn	通过交叉链接宣传材料获得新的受众；

en-us	benefit from others’ financial and human resources;
zh-cn	从其他方面的财政和人力资源中获益；

en-us	publish materials jointly as appropriate (e.g. press releases, situation reports, health protection guidance); and
zh-cn	酌情联合公布材料（如新闻稿、情况报告、健康保护指南等）；

en-us	broaden the reach of community engagement activities by using partners’ strengths and outreach capacities.
zh-cn	利用合作伙伴的优势和外联能力，扩大社区参与活动的范围。

en-us	Identify spokespersons based on the trust they have with the population, the type of message that needs to be conveyed (e.g. about political commitment, technical expertise, health protection) and the severity of the situation.
zh-cn	依据在民众中的信任度、需要传达的信息类型（如政治承诺、技术专长、健康保护信息等）和/或情况的严重性来确定发言人。

en-us	Make sure messages are consistent across sectors and levels.
zh-cn	确保不同部门和级别的信息保持一致。

en-us	Share information regularly (ideally each day at the same time of day).
zh-cn	定期（最好每天在同一时间）分享信息。

en-us	Share leadership and response decision-making in messages to the public so that the reasoning behind difficult decisions is clear.
zh-cn	在向公众传达的信息中分享领导和应对决策，以明确困难决策背后的原因。

en-us	Share stories, photos, and videos that illustrate key messages.
zh-cn	分享能阐明关键信息的事例、照片和视频。

en-us	Ensure that the public knows where to obtain up-to-date information regularly (e.g. on websites, during daily press briefings, through hotlines).
zh-cn	确保公众知道从哪里定期获取最新信息（例如，通过网站、每日新闻发布以及热线等）。

en-us	Provide regular, transparent communication through the channels that the targeted audiences use.
zh-cn	通过目标受众使用的渠道进行定期、透明的沟通。

en-us	Use traditional media, the Internet and social media, hotlines, and text messages as appropriate.
zh-cn	酌情使用传统媒体、互联网和社交媒体、热线和短信。

en-us	Maintain two-way communication with affected audiences to understand and respond to their concerns, attitudes, beliefs, and barriers to following health guidance through mechanisms such as:
zh-cn	通过以下机制，与受影响的受众保持双向沟通，以了解和响应他们的关切、态度、信仰和遵循健康指导方面的障碍

en-us	hotlines operated by medical students, who can answer calls and engage on social media, and
zh-cn	医学院学生开通的热线，他们可以接听电话并参与社交媒体；

en-us	call-in radio programmes where information is provided and the public can ask questions.
zh-cn	能提供信息并允许公众提问的广播节目。

en-us	Monitor those who are affected to ensure that they follow health guidance, and identify barriers to engaging in protective behaviours.
zh-cn	监测受影响者，确保他们遵循健康指导，并确认影响其采取保护行为的障碍。

en-us	Engage with trusted influencers, particularly health care workers, to communicate with affected populations, especially those who are hard to reach.
zh-cn	与受信任的有影响力人士，尤其是医务工作者联系，与受影响人群，特别是难以达及的人群沟通。

en-us	Establish consistent feedback between communities and the emergency response team, and provide actionable guidance for emergency responders to better meet the health protection needs of communities.
zh-cn	在社区和应急小组之间建立一致的反馈，并为应急人员提供可行的指导，以更好地满足社区的健康保护需求。

en-us	Addressing uncertainty and perceptions and managing  misinformation
zh-cn	处理不确定性和各种观点，管理错误信息

en-us	Establish regular feedback and capture common questions, misunderstandings, and misinformation through health hotlines, health care workers and communities.
zh-cn	通过健康热线、医务工作者和社区建立定期反馈并了解常见问题、误解和错误信息。

en-us	Ensure that the results of monitoring traditional and social media are assessed rapidly through the team set up for this purpose.
zh-cn	确保由为此目的而设立的小组对传统媒体和社交媒体的监测结果进行快速评估。

en-us	Engage with influencers to capture people’s perceptions through their feedback.
zh-cn	与有影响力的人士联系，通过他们的反馈了解人们的看法。

en-us	Prepare guidance according to people’s perceptions and concerns, and repeat guidance through a number of information channels.
zh-cn	根据人们的看法和关切编制指导文件，并通过多种信息渠道反复传播。

en-us	Ensure that a lexicon of terminology and cleared guidance messages are shared with responders.
zh-cn	确保与应对人员共享一套术语和明确的指导信息。

en-us	Update skills training among RCCE responders as new methodologies and campaigns are rolled out.
zh-cn	随着新方法和活动的推出，更新对 RCCE 领域应对人员的技能培训。

en-us	Consider training leaders, responders, and spokespeople on RCCE guidance as needed.
zh-cn	考虑根据需要就 RCCE 指导文件对领导者、应对者和发言人进行培训。